Skip to content


Chicago, Illinois — Laura Schwartz Live is proud to announce that dynamic Emcee and Keynote Speaker Laura Schwartz was a featured interview for the special summer webinar series by EVENTIT Scotland. Distinguished partners of the series include event heavy weights: vii events, sparq, eventsforce and eventsbase.

EVENTIT connects, inspires and educates MICE professionals from across the UK and beyond offering a comprehensive range of events throughout the year. For their summer webinar series focused on communication, Laura was interviewed by EVENTIT’s founder Judith Wilson. The program was watched live by event professionals from throughout the UK and Europe while together, Judith and Laura discussed Laura’s journey through events and how in Laura’s mind their mission is to empower others.


Highlights from Laura’s interview

Laura reflected and remarked on her lessons from serving as The White House Director of Events for the Clinton Administration. She discussed how positive, productive and powerful events are certainly still today the most effective way to communicate a message, to provoke emotion and inspire change. Laura also touched on how “we don’t host events, we host guests” and she honed in on how it is the guest experience that determines the success of any event no matter its size, location or budget. Lastly, Laura spoke on what she believes we can take from the pandemic to build into our programing today to be more effective and even more powerful moving forward. For more information about the Summer Webinar Series and to sign up for future events click here.


Laura commented, “It is an honor to be a part of EVENTIT, an outstanding gathering in the international events industry. I believe in the power of events and EVENTIT’s tremendous impact on this great industry.


Live from Laura’s Studio

Laura appeared live from her Laura Schwartz Live Studios which offers 1500 sq. feet of studio space equipped with state of the art broadcast technology, 5 sets, production build outs and more.


What is EVENTIT?

EVENTIT offers a comprehensive range of events throughout the year which, combined with the EVENTSBASE online media platforms, provide event professionals with the opportunity for information, ideas, education and networking throughout the year.

The pinnacle of EVENTIT is a one day trade show taking place on Tuesday 13 September at the Edinburgh International Conference Centre. The Show brings together over 80 exhibitors representing suppliers from across the sector with our ever-increasing community of buyers from associations, PCOs, DMCs, agencies and public, private and third sector organisations.

This year, focusing on sustainability and wellbeing, EVENTIT will report on their own particular journey and highlight the opportunities and challenges facing us all.


About Laura Schwartz

Professional Emcee, Keynote Speaker and Author Laura Schwartz knows how to make live events succeed.  Whether hosting a corporate event or delivering a keynote on stage, Laura brings the experience and energy to make your message resonate with any audience! Laura was voted by as one of the 100 Most Influential People in the International Events Industry in 2019, 2020 and 2021. Along with her cast of ITV London, Laura and team won the prestigious Drum Awards “Podcast of the Year” in 2021.

For more information on or to schedule Laura to speak, please contact Ashley Brooks at or 312-767-7415.