Laura Schwartz with Warner Music Group’s Nicole Carson
CHICAGO — October 26, 2026 — International professional emcee, interviewer and television commentator Laura Schwartz welcomes Nicole Carson, Global Event Production Director at Warner Music Group, for Episode 3 of The Eventex Podcast: Events & Experiences. Unfiltered.
The episode, “Events Don’t Fail Live, They Fail While Still in Prep,” takes audiences behind the scenes of major music industry events, exploring the preparation, relationships, creative decisions and unexpected challenges that shape extraordinary live experiences.
From artist hospitality and technical riders to vendor relationships, safety and the people working behind the scenes, Carson shares candid insights into what it takes to bring complex productions to life.
“What I loved about my conversation with Nicole is her understanding that great events begin with great preparation — and great people,” said Schwartz. “Audiences see the finished production, but rarely the countless decisions, relationships and challenges that make it possible.”
For Schwartz, the conversation reflects the mission of The Eventex Podcast: revealing the stories behind extraordinary experiences and the people who make them possible.
Preparation, People and the Power of Experience
From last-minute artist requests and unexpected production challenges to AI, event budgets and the importance of supporting event crews, Schwartz and Carson explore why successful events are often won or lost long before the doors open.
“Having produced more than a thousand events during my White House years, I know firsthand that even the most carefully planned program can take an unexpected turn,” Schwartz added. “Nicole reminds us that preparation, strong partnerships and the ability to adapt are what allow the magic to happen when the lights come up.”
The third episode follows Schwartz’s conversations with Danielle Damiano Medeiros of LinkedIn and Leon Winkler of Ubisoft, continuing the podcast’s exploration of the ideas, challenges and experiences shaping the global events industry.
Listen & Watch The Eventex Podcast
Episode 3 of The Eventex Podcast with Laura Schwartz and Nicole Carson is available now.
Listen on Apple Podcasts:
The Eventex Podcast on Apple Podcasts
Listen on Spotify:
The Eventex Podcast on Spotify
Watch on YouTube:
Eventex on YouTube
Viewers can also go directly to Episode 3 through Eventex’s episode link:
Watch Episode 3
Follow and subscribe for future conversations with the leaders and innovators shaping the global events and experience industry.
About Eventex
Eventex celebrates excellence, innovation and creativity across the global meetings and events industry. Best known for the annual Eventex Awards, Eventex recognizes outstanding events, experiences, agencies and professionals from around the world while providing a platform for the people and ideas shaping the future of the industry.
Through its awards, Powerlist, industry reports, original content and The Eventex Podcast, Eventex connects and celebrates the global event community while spotlighting the work and voices moving the industry forward.
About Laura Schwartz
Laura Schwartz is an internationally recognized professional emcee, keynote speaker, interviewer, author and television commentator who has built a career creating conversations that engage audiences and bring people together.
The youngest female Presidential Appointee in U.S. history, Schwartz began her career as a 19-year-old White House volunteer and ultimately served as White House Director of Events, where she produced more than 1,000 events for the President, First Lady, world leaders and international dignitaries.
Today, Schwartz brings that experience to stages and screens around the world as a professional emcee, moderator and interviewer and through keynote programs including Eat, Drink & Succeed, Activate Your Superpowers, The Third Place, Lead First and Moonshot Mentality.
Schwartz is also an award-winning podcaster. In 2021, she and her colleagues at ITV London earned the prestigious Drum Award for Podcast of the Year. She is the U.S. Political Contributor to Australia’s Nine Network, appearing across its news and current affairs programming to provide analysis and perspective on American politics, foreign affairs and world events.
Schwartz records The Eventex Podcast from her state-of-the-art television and podcast studio in Chicago. The fully equipped, multi-camera broadcast studio is also available to clients engaging Schwartz, with the flexibility to accommodate custom set pieces, branded environments and other production elements.
Whether hosting a global conference, moderating a high-level conversation, conducting a one-on-one interview or delivering a keynote, Schwartz brings experience, curiosity and connection to every audience.
For more information about Laura Schwartz’s professional emcee, moderator, interviewer and keynote services, visit LauraSchwartzLive.com or contact Ashley Brooks at Ashley@LauraSchwartzLive.com or 312-767-7415.